The research was recently commissioned by DFS into whether sofas are actually comfy, or if your body instantly gives way due to the immense pressure you are under from working a 40 hour week.
The research concluded that in fact, “some sofas are comfortable, but more often than not, an individual’s body will accept the comfort of a sofa’s embrace regardless of whether it is a comfortable sofa or not”.
Competitors to the sofa industry have already seized upon this news.
“Sofas? They’re no beds”, is the newest slogan from Dreams, Beds
“Sofas, stupidly, structured; Beanbag, brilliantly, bendy”, big claims made by the Beanbagcompany
“Why have a sofa when you could have 30-40,000 bees”, heavy marketing from already from Bees’R’us
Due to this intense revelation, people have been casting out their sofas and sitting directly on the ground! Many have mentioned how they have felt back in touch with concreate, or whatever substance their lounge floor is made out of.
If there is one take away from this story it has to be; really ask yourself, as you lie down in a sofas embrace after a hard day’s work, are you really happy and comfortable or is this just the best interaction and feeling you have had since January 2020?
