BP’s latest marketing campaign has ruffled a few feathers, to say the least. Their no-holes-barred, tongue in cheek campaign takes aim at both other petroleum companies as well as ‘climate worriers’, as their CEO calls them.
A spokesperson for the company has said,
“We want to acknowledge that climate change is a problem, we are aware of it and we’re doing everything within our climate department’s power to avert this crisis. Yes, it’s one guy but we don’t have the budget for more people right now. We also want to make the public aware that Shell is WAY worse than we are”.
Climate activists from around the world have piled on to the unusual campaign, with people both for and against BP’s new stance.
School striking mastermind Greta Thunberg said that she found the images, “Amusing” but suggested, “Jokes might be better left till after we deal with the crisis or even when we started to act like it is a crisis”.
Adding to her words, noted climate lover, Jeremy Clarkson said, “Petrol make car go brooooom”. Which caused a lot of people to say, “Wouldn’t he make a good prime minister?”
What’s your take on the latest BP climate campaign?
Are they taking the climate catastrophe serious enough or is it okay to have a light-hearted laugh now and then? Comment below…
